Kutangwa kwemanapukeni kwakatendeseka makore masere apfuura sekunyoreswa kwanapukeni-kune-kutengi uye kukura kwayo mumakore maviri anotevera kuva vatengesi vakuru muUS, kwakaratidza danho rekutanga mukushanduka kwemanapukeni kwatichiri kuona nhasi. Nepo mabhureki egirinhi manapukeni akange atovepo kare muna 2012, Honest akawedzera pazvichemo zvekuchengetedza uye nekuenderera mberi uye akakwanisa kuendesa diaper yaive yakakodzera social media. Iwo akasiyana anowanikwa manapukeni anodhinda ekutora uye kusarudza mubhokisi rako rekunyorera diaper rakakurumidza kuve zvirevo zvefashoni zvakagovaniswa mumireniyumu yemagariro media account.
Kubva ipapo, takaona kubuda kwemhando nyowani dzakagadzirwa mushure memhando dzakafanana, dzakawana niche yavo muchikamu chepamusoro asi vachangobva kukura kuti vaongorore maitiro matsva ekukura: zvinhu zvisingadhure zvinotengeswa sezveumbozha kana premium. Marudzi emunyika P&G neKC akatanga mitsara yavo yepamusoro-yekupedzisira yemanapukeni muna 2018 na2019, zvichiteerana, nePampers Pure uye Huggies Special Delivery. Zvakare kuita chirevo muchikamu cheprimiyamu ichangobva kutangwa Healthynest, "plant-based" diapering subscription inosanganisira matireyi ebasa evacheche; Kudos, yekutanga diaper kuva ne 100% cotton topsheet; uye Coterie, yepamusoro-inoita inonwisa manapukeni. Kutangwa kutsva kuviri kwakaratidza kukura kukuru muchikamu chemastige ndiko Mhoro Bello (inotengeswa se "premium, chirimwa-chakatemerwa, chinotengeka zvigadzirwa zvevana") uye Dyper, bamboo viscose eco-inoshamwaridzika manapukeni anogona kuiswa mucompost munzvimbo dzemaindasitiri. Nyowani kune ino nzvimbo inokwikwidza ndeye P&G's All Good diapers yakatangwa chete muWalmart, ine mutengo wakafanana neHello Bello.
Zvizhinji zvezvitsva izvi zvine chimwe chinhu chakafanana: Kukosha kwakawedzerwa kuburikidza nemagariro ekurudziro, kuwedzera kwezvichemo zvekuchengetedza (hypoallergenic, chlorine-isina, "isina chepfu"), kuenderera mberi kwekutengesa kuburikidza nezvirimwa-based kana PCR zvinhu, kana kutendeuka nesimba rinovandudzwa.
Ndeapi Angave Mabatiro Makuru muDiapling Kuenda Mberi?
Kutarisisa pane zvakasikwa zvinosanganisa uye maficha anogona kunakidzwa nevabereki kusanganisira mashandiro ane chekuita nekusimudzira, aesthetics senge kunakidzwa kana kudhindwa akadhindwa uye mabhokisi ekunyoresa evabereki akachengetedzwa, achave ari pamberi pezvinodiwa nevatengi. Nepo diki niche yevabereki vemireniyumu ichienderera mberi nekusundidzira girinhi manapukeni (uye vachiisa mari yavo paimire), mazhinji ekusundidzira kune kusimudzira acharamba achiuya kubva kumaNGOs uye vatengesi vakuru vanosangana nezvinangwa zveESG, pane vashoma vane ruzivo.
Nguva yekutumira: May-27-2021
